Stopping deer-vehicle collisions before they happen.
NoiDeer uses infrared to detect warm-bodied animals at the roadside, then warns approaching drivers with a bright, dynamic light — giving them the seconds they need to react.
Backed by Loughborough University · Santander X Startup Grant winner
The scale of the problem
74,000
deer-vehicle collisions on UK roads every year
£17 million
in vehicle damage every year
700
drivers seriously injured or killed every year
Supported and endorsed by Loughborough University, as part of its enterprise network.
Santander X Startup Grant Fund winner · Loughborough University Startup Fund winner · Loughborough Enterprise Network Step Up Award
One compact unit. Three jobs.
NoiDeer combines detection, warning and power into a single unit that mounts to existing roadside posts.
Infrared detection
A roadside infrared sensor detects warm-bodied animals at the verge before they reach the carriageway — day or night, in any weather.
Dynamic warning light
When an animal is detected, a bright dynamic warning light alerts approaching drivers in real time, giving them the seconds they need to slow down.
Self-sustaining power
Each unit runs on its own sustainable power source — no mains connection, no roadworks, no ongoing energy cost.
What we do that others don't.
Existing systems are built for other markets, need heavy infrastructure, or cost far more. NoiDeer is different.
Built to British Standards
Designed from the ground up to meet UK highway standards — unlike systems adapted from overseas markets.
Shifting perception
A visible, dynamic warning that changes how drivers respond to wildlife risk, rather than a sign they learn to ignore.
Simple installation
Mounts to existing roadside posts with no pre-existing infrastructure and no major civil works — a fraction of the cost of large-scale systems.
Built for the organisations that keep roads safe
- Local councils
- Wildlife agencies
- National Highways
- Road safety teams
See exactly where your roads need NoiDeer.
Select your area to see real deer-vehicle collision hotspots on your network — then target NoiDeer units where they'll prevent the most incidents. Zoom in to a hotspot to see the individual collisions.
Pilot data: National Deer-Vehicle Collisions Project (Scotland), 2008–2018, via NatureScot under the Open Government Licence v3.0. England & Wales coverage in progress.
Ask about a hotspot review for your areaThe team
Tom Llewellyn
Chief Executive Officer
Matt Noon
Chief Operating Officer
George Fisher
Chief Technical Officer
Elise Parker
Chief Marketing Officer
Talk to us about your roads.
Tell us where you're seeing deer-vehicle collisions and we'll be in touch about how NoiDeer can help.